In partnership with Nike’s brand agencies, we created The Jordan Breakfast Club, an interactive training program developed to help athletes gain a mental and physical edge in their respective sport. We were responsible for developing the digital strategy.
CHATBOT / DIGITAL / SOCIAL
Video / TV created by W+K
Final site developed by R/GA
Workouts, inspirational content, and advice from Jordan trainers were delivered through an interactive chatbot on Facebook Messenger.
The program would drive participants to purchase Jordan Brand training gear through dynamic shoppable gifs.
Created shareable and shoppable gifs for users to post on their social networks.